PJP Investments Group, which is licenced to operate Papa Johns pizza restaurants in the UAE, Saudi Arabia and Jordan, has partnered with frontline work platform Blink to introduce a mobile-first digital experience for its 1,300 employees.
Around 93% of PJP’s workforce are involved in restaurant operations across the markets.
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The Blink platform will provide these employees across roles and locations with a mobile-based digital hub for communication, recognition and future services through a single application.
According to Blink, traditional manager-led cascades, fragmented systems, and informal channels made consistent communication difficult.
As PJP expands in the region, the platform will address the issue and act as a central hub for employee-related services.
It will provide access to learning materials, company policies, operational updates, marketing campaigns, recognition programmes and other workforce tools.
Content will be tailored according to country, location and role level, allowing employees to receive information relevant to them while supporting a consistent culture across the organisation.
Blink co-founder and CEO Sean Nolan said: “Papa Johns is investing in the digital infrastructure needed to support its frontline workforce at scale.
“We’re proud to welcome PJP alongside leading QSR brands.”
The investment is part of an initiative by PJP’s People team to modernise the employee experience and establish a more consistent culture across the expanding workforce.
PJP Investments Group chief people officer Melitsa Mizrahi said: “Our people are at the heart of our business, and we believe that when you take care of your people, you create better experiences for your customers.
“With 93% of our workforce working in restaurants, we wanted more than a communications tool.
“We needed a digital foundation that could connect every colleague directly to the business and scale with us as we grow. “Blink gives us that foundation, bringing communication and all our future employee services together in one place.”
