According to GlobalData’s 2019 Q3 survey, a higher proportion of Gen X and Gen Y consumers worldwide are concerned about tiredness / fatigue (79%), as opposed to the retired Silent Generation (58%). This could have a direct correlation to the younger age groups entry into the workforce, as they are at the beginning of their professional careers.

Figure: GlobalData 2019 Q3 global consumer survey. Credit: GlobalData.

There is a growing awareness that people’s diets can make a major impact on sleep patterns. As a result, manufacturers in the past year, such as the sleep-easy ice cream brand Nightfood and sleep-friendly ready-to-drink (RTD) brand Snoooze, have been starting to focus on foods and beverages specially designed to be consumed shortly before bed to improve sleep patterns.

Sleep-friendly products would align well with younger generations’ preferences towards achieving a better night’s sleep, as it more closely addresses their fast-paced lifestyles, compared to the competitors’ low sugar and other less specific functional benefits.

As fast-paced lifestyles throughout the world change dining occasions from family-orientated to more on-the-go, eating socially, eating solo and occasions of skipping meals, sleep is very important to consumers.  With demand for a good night’s sleep kept in mind, sleep-friendly products represent a sizeable opportunity for this trend to go global.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.