The global foodservice industry experienced a 25% drop in social media posts on digitalization in Q1 2023 compared with the previous quarter, with the highest share accounted for McDonald’s, according to GlobalData’s analysis of social media posts. GlobalData’s Top Themes in Consumer, Packaging and Foodservice – Thematic Intelligence report identifies the leading themes such as digitalization that will impact the consumer goods, packaging, and foodservice sectors, trend highlights and opportunities, and provides an understanding of how conflicting themes might interact with one anothe Buy the report here.
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Notably, Covid-19 was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and health & wellness, according to GlobalData.
Of the 50 leading companies in the foodservice industry, McDonald's had the most mentions of digitalization in Q1 2023. GlobalData identified 366 digitalization-related posts in the industry's social media activity - 0.18% of all posts - and a decrease of 25% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Top Themes in Consumer, Packaging and Foodservice, 2023 – Thematic Intelligence buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
