The global consumer industry experienced a 30% drop in social media posts on ecommerce in Q1 2023 compared with the previous quarter, with the highest share accounted for , according to GlobalData’s analysis of social media posts. GlobalData’s Ecommerce in Consumer Goods – Thematic Research report offers a precise understanding of the impact of ecommerce on consumer goods industry with insights on value chain analysis, and information on specialist ecommerce vendors. Buy the report here.
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Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.
Of the 50 leading companies in the consumer industry, had the most mentions of ecommerce in Q1 2023. GlobalData identified 4,876 ecommerce-related posts in the industry's social media activity - 0.18% of all posts - and a decrease of 30% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Ecommerce in Consumer Goods, 2022 Update - Thematic Research buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
