A new report by software as a service (SaaS) digital marketing provider Eagle Eye has revealed that Canadian businesses could effectively capitalise on revenue opportunities by gathering data and engaging more with customers.
Titled ‘Changing Tastes & Flavours: Canadians’ Attitudes Toward Food and Beverage Brands are Changing. Are F&B Operators Moving Fast Enough?’, the report provides insights into how Canadian consumers engage with food and beverage (F&B) establishments across the country.
The report was prepared based on a survey of 2,000 Canadian consumers and 200 F&B professionals. According to the report, 71% of consumers dine out up to ten times per month.
Around 62% of consumers spend up to $30 per visit, and younger generations and working professionals dine out up to 20 times per month.
In addition, 30% of Canadian consumers are members of a restaurant loyalty programme, while 13% use third-party delivery services such as Uber Eats to order from restaurants.
The data also suggests that Canadian businesses are failing to engage with consumers. The report shows that 35% of customers received offers to prompt return visits and 30% of operators use technology, data and insights to identify their customers through promo codes, card payments or loyalty memberships.
Eagle Eye’s CEO Tim Mason said: “Today’s F&B sector is increasingly competitive, but most operators lack insights into who their customers are, how often they visit and what they’re ordering.
“To capitalise on the revenue opportunities our report has uncovered, Canadian brands need to become digitally connected to gather customer data, create a direct marketing channel and stand out from their competitors.
“With the right digital infrastructure, F&B operators can cost-effectively drive repeat visits and increase spend per visit.”
The report also discusses the challenges faced by Canadian F&B operators and provides strategies to overcome them.