American cuisine was one of the cuisine types in Japan, along with Japanese and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of American cuisine in Japan report, GlobalData analyses 731,685 menu items in Japan and provides an overview of the cuisines available across the foodservice channel in Japan. According to the report, American cuisine makes up 7% of all restaurant types in Japan. Buy the report here.
Hot drinks was found to be the most-used ingredient in American cuisine featuring in 19% of menu items, followed by fruit and pork. Cheese and beef were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the American cuisine have dropped by 84%. As on-premises dining gains momentum following the COVID-19 pandemic, the American cuisine in Japan is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Japan foodservice market between 2023 and H1 2024. Of all the cuisines, Japanese cuisine exhibited highest price increase, while Thai cuisine experienced a maximum price decrease.
An in-depth analysis of American cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in American cuisine menu prices during 2022-2024 across the top five locations. As seen below, American cuisine menu items in Hyogo-ken became more affordable as compared to Tokyo and Osaka.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Japanese market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Japan cuisine menu, buy the report here.
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