American cuisine was the popular cuisine type in Pakistan, constituting majority share by the number of restaurants, followed by Pakistani and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of American cuisine in Pakistan report, GlobalData analyses 94,062 menu items in Pakistan and provides an overview of the cuisines available across the foodservice channel in Pakistan. According to the report, American cuisine makes up 36% of all restaurant types in Pakistan. Buy the report here.
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Chicken was found to be the most-used ingredient in American cuisine featuring in 29% of menu items, followed by cheese and vegetables. Herbs, spices & seasonings and beef were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the American cuisine have dropped by 898%. As on-premises dining gains momentum following the COVID-19 pandemic, the American cuisine in Pakistan is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Pakistan foodservice market between 2023 and H1 2024. Of all the cuisines, Middle Eastern cuisine exhibited highest price increase, while Chinese cuisine experienced a maximum price decrease.
An in-depth analysis of American cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in American cuisine menu prices during 2022-2024 across the top five locations. As seen below, American cuisine menu items in Faisalabad became more affordable as compared to Lahore and Karachi.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Pakistani market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Pakistan cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
