Burgers is one of the food category offered in restaurants, along with the pasta & pizza and meat dishes categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the burgers category in Argentina report, the burgers category constitutes a 28% share among all restaurant types in Argentina foodservice market. The report analyses 7,510 menu items from different foodservice outlets in Argentina and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Cheese was found to be the most-used ingredient in the burgers category, featuring in 50% of menu items, followed by vegetables and salad vegetables. Pork and beef were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the burgers category have risen by 348%. As on-premises dining gains momentum following the COVID-19 pandemic, the burgers category in Argentina is expected to experience overall growth.
Different categories exhibited mixed price movements within Argentina foodservice market between 2023 and H1 2024. Food categories in Argentina witnessed price increase in their food offerings in the mentioned timeline. Out of these, meal deals and combinations category saw highest price increase.
An in-depth analysis of the burgers category price trend by location reveals consumption trends of each region. The graph below represents the change in burgers category menu prices during 2022-2024 across the top five locations. As seen below, burgers category menu items in Rosary Beads became more affordable as compared to Santa Fe(Argentina) and Mendoza.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Argentina market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Argentina category menu, buy the report here.
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