Asian cuisine was one of the cuisine types in Austria, along with Italian and American cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Asian cuisine in Austria report, GlobalData analyses 14,189 menu items in Austria and provides an overview of the cuisines available across the foodservice channel in Austria. According to the report, Asian cuisine makes up 5% of all restaurant types in Austria. Buy the report here.
Fish & seafood was found to be the most-used ingredient in Asian cuisine featuring in 25% of menu items, followed by vegetables and chicken. Rice and fruit were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Asian cuisine have risen by 0.01%. As on-premises dining gains momentum following the COVID-19 pandemic, the Asian cuisine in Austria is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Austria foodservice market between 2023 and H1 2024. Of all the cuisines, Japanese cuisine exhibited highest price increase, while American cuisine experienced a maximum price decrease.
An in-depth analysis of Asian cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Asian cuisine menu prices during 2022-2024 across the top five locations. As seen below, Asian cuisine menu items in Linz became more affordable as compared to Vienna-Austria and Wien.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Austrian market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Austria cuisine menu, buy the report here.
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