Asian cuisine was one of the cuisine types in Colombia, along with American and International cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Asian cuisine in Colombia report, GlobalData analyses 1,890 menu items in Colombia and provides an overview of the cuisines available across the foodservice channel in Colombia. According to the report, Asian cuisine makes up 2% of all restaurant types in Colombia. Buy the report here.
Fish & seafood was found to be the most-used ingredient in Asian cuisine featuring in 37% of menu items, followed by salad vegetables and cheese. Vegetables and fruit were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Asian cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Asian cuisine in Colombia is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Colombia foodservice market between 2023 and H1 2024. Of all the cuisines, Mexican cuisine exhibited highest price increase, while International cuisine experienced a maximum price decrease.
An in-depth analysis of Asian cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Asian cuisine menu prices during 2022-2024 across the top five locations. As seen below, Asian cuisine menu items in Cali became more affordable as compared to Valledupar and Barranquilla.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Colombian market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Colombia cuisine menu, buy the report here.
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