Bangladeshi cuisine was the leading cuisine types within hospital channels, according to GlobalData’s menu intelligence database. In its menu analysis of hospital in Bangladesh report, GlobalData analyses 17 menu items across hospital outlets and provides an overview of various foodservice channels in Bangladesh. According to GlobalData, hospital makes up of all restaurant types in Bangladesh.
Fish & Seafood was found to be the most-used ingredient in hospital establishments, featuring in 18% of menu items, followed by chicken and beef. Noodle and rice were also significant ingredients. An analysis of menu categories reveals that were most popular within the hospital format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Bangladesh hospital channel have flat growth. Considering all channels (including hospital) the average price change was 4.61%. As on-premises dining gains momentum following the COVID-19 pandemic, the hospital segment in Bangladesh is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Bangladesh foodservice market between 2022 and H1 2023. Of all the restaurant types, ice cream parlour exhibited highest price hike, while coffee & tea shop experienced a price decrease.
An in-depth analysis of hospital price trends by location reveals consumption trends of each region. The graph below represents the change in hospital menu prices between 2022 and H1 2023 across the top five locations. As seen below, hospital menu items in Barisal became more affordable as compared to Barisal and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Bangladesh market, hospital operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Bangladesh hospital menu, buy the full report here.
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