Pasta & pizza is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the meat dishes and salads & sides categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the pasta & pizza category in Bangladesh report, the pasta & pizza category constitutes a 30% share among all restaurant types in Bangladesh foodservice market. The report analyses 5,865 menu items from different foodservice outlets in Bangladesh and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Chicken was found to be the most-used ingredient in the pasta & pizza category, featuring in 47% of menu items, followed by cheese and pasta. Vegetables and fungi & mushrooms were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the pasta & pizza category have dropped by 0.16%. As on-premises dining gains momentum following the COVID-19 pandemic, the pasta & pizza category in Bangladesh is expected to experience overall growth.
Different categories exhibited mixed price movements within Bangladesh foodservice market between 2022 and 2023. Of all the categories, the baked goods & morning goods category exhibited the highest price increase, while pasta & pizza experienced a maximum price decrease.
An in-depth analysis of the pasta & pizza category price trend by location reveals consumption trends of each region. The graph below represents the change in pasta & pizza category menu prices during 2021-2023 across the top five locations. As seen below, pasta & pizza category menu items in Comilla became more affordable as compared to Dhaka and Chittagong.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Bangladesh market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Bangladesh category menu, buy the report here.