Baked goods & morning goods is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the meal deals and combinations and soft drinks categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the baked goods & morning goods category in Brazil report, the baked goods & morning goods category constitutes a 33% share among all restaurant types in Brazil foodservice market. The report analyses 21,721 menu items from different foodservice outlets in Brazil and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Vegetables was found to be the most-used ingredient in the baked goods & morning goods category, featuring in 36% of menu items, followed by cheese and soy. Green vegetables and salad vegetables were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the baked goods & morning goods category have risen by 0.55%. As on-premises dining gains momentum following the COVID-19 pandemic, the baked goods & morning goods category in Brazil is expected to experience overall growth.
Different categories exhibited mixed price movements within Brazil foodservice market between 2023 and H1 2024. Food categories in Brazil witnessed price increase in their food offerings in the mentioned timeline. Out of these, sharing platters & tapas category saw highest price increase.
An in-depth analysis of the baked goods & morning goods category price trend by location reveals consumption trends of each region. The graph below represents the change in baked goods & morning goods category menu prices during 2022-2024 across the top five locations. As seen below, baked goods & morning goods category menu items in São Paulo became more affordable as compared to Salvador and Rio De Janeiro(Brazil).
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Brazil market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Brazil category menu, buy the report here.
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