Packaged water (still & sparkling) is the leading food and beverage sub-category constituting the majority market share by the number of menu items offered in restaurants, followed by the meal deals and combinations and pizza sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the packaged water (still & sparkling) sub-category in Brazil report, GlobalData analyses 19,716 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Brazil. According to the report, the packaged water (still & sparkling) sub-category constituted a 63% share among all restaurant types in Brazil. Buy the report here.
Smarter leaders trust GlobalData
Fruit was found to be the most-used ingredient in the packaged water (still & sparkling) sub-category featuring in 0.51% of menu items, followed by cheese and vegetables. Bread products and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the packaged water (still & sparkling) sub-category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the packaged water (still & sparkling) sub-category in Brazil is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Brazil foodservice market between 2022 and 2023. Food sub-categories in Brazil witnessed price increase in their food offerings in the mentioned timeline. Out of these, sushi sub-category saw highest price increase.
An in-depth analysis of packaged water (still & sparkling) sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in packaged water (still & sparkling) sub-category menu prices during 2021-2023 across the top five locations. As seen below, packaged water (still & sparkling) sub-category menu items in Brasilia became more affordable as compared to Salvador and Rio De Janeiro(Brazil).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Brazil market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Brazil sub-category menu, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
