Pasta & pizza is one of the food category offered in restaurants, along with the meal deals and combinations and soft drinks categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the pasta & pizza category in Brazil report, the pasta & pizza category constitutes a 28% share among all restaurant types in Brazil foodservice market. The report analyses 131,239 menu items from different foodservice outlets in Brazil and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Cheese was found to be the most-used ingredient in the pasta & pizza category, featuring in 67% of menu items, followed by vegetables and herbs, spices & seasonings. Pork and fruit were also significant ingredients.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in the pasta & pizza category have risen by 0.38%. As on-premises dining gains momentum following the COVID-19 pandemic, the pasta & pizza category in Brazil is expected to experience overall growth.
Different categories exhibited mixed price movements within Brazil foodservice market between 2022 and H1 2023. Food categories in Brazil witnessed price increase in their food offerings in the mentioned timeline. Out of these, salads & sides category saw highest price increase.
An in-depth analysis of the pasta & pizza category price trend by location reveals consumption trends of each region. The graph below represents the change in pasta & pizza category menu prices during 2021-2023 across the top five locations. As seen below, pasta & pizza category menu items in São Paulo became more affordable as compared to Salvador and Porto Alegre.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Brazil market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Brazil category menu, buy the report here.