Wings is one of the food and beverage sub-category offered in restaurants, along with the meal deals and combinations and pizza sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the wings sub-category in Brazil report, GlobalData analyses 201 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Brazil. According to the report, the wings sub-category constituted a 0.495% share among all restaurant types in Brazil. Buy the report here.
Chicken was found to be the most-used ingredient in the wings sub-category featuring in 52% of menu items, followed by cheese and herbs, spices & seasonings. Vegetables and egg were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the wings sub-category have dropped by 0.58%. As on-premises dining gains momentum following the COVID-19 pandemic, the wings sub-category in Brazil is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Brazil foodservice market between 2023 and H1 2024. Of all the sub-categories, the fish burritos, tacos & fajitas sub-category exhibited the highest price increase, while wings experienced a maximum price decrease.
An in-depth analysis of wings sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in wings sub-category menu prices during 2022-2024 across the top five locations. As seen below, wings sub-category menu items in Volta Redonda became more affordable as compared to Porto Alegre and Belo Horizonte.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Brazil market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Brazil sub-category menu, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.