Bulgarian cuisine was the leading cuisine types within other retail channels, along with International cuisine, according to GlobalData’s menu intelligence database. In its menu analysis of other retail in Bulgaria report, GlobalData analyses 55 menu items across other retail outlets and provides an overview of various foodservice channels in Bulgaria. According to GlobalData, other retail makes up of all restaurant types in Bulgaria. Buy the report here.
Soy was found to be the most-used ingredient in other retail establishments, featuring in 65% of menu items, followed by milk and cream. Confectionery and nuts & seeds were also significant ingredients. An analysis of menu categories reveals that meal deals and combinations were most popular within the other retail format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Bulgaria other retail channel have flat growth. Considering all channels (including other retail) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the other retail segment in Bulgaria is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Bulgaria foodservice market between 2023 and H1 2024. Of all the restaurant types, hotel & motel exhibited highest price hike, while delicatessen experienced a price decrease.
An in-depth analysis of other retail price trends by location reveals consumption trends of each region. The graph below represents the change in other retail menu prices between 2023 and H1 2024 across the top five locations. As seen below, other retail menu items in Sofia became more affordable as compared to Sofia and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Bulgarian market, other retail operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Bulgaria other retail menu, buy the full report here.
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