Spirits & cocktails is one of the food and beverage sub-category offered in restaurants, along with the meat mains – others and vegetable dishes sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the spirits & cocktails sub-category in China report, GlobalData analyses 4,307 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in China. According to the report, the spirits & cocktails sub-category constituted a 3% share among all restaurant types in China. Buy the report here.
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Fruit was found to be the most-used ingredient in the spirits & cocktails sub-category featuring in 25% of menu items, followed by spirits and wine. Vegetables and grain were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the spirits & cocktails sub-category have dropped by 0.02%. As on-premises dining gains momentum following the COVID-19 pandemic, the spirits & cocktails sub-category in China is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within China foodservice market between 2022 and 2023. Of all the sub-categories, the vegetarian burgers sub-category exhibited the highest price increase, while spirits & cocktails experienced a maximum price decrease.
An in-depth analysis of spirits & cocktails sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in spirits & cocktails sub-category menu prices during 2021-2023 across the top five locations. As seen below, spirits & cocktails sub-category menu items in Zhangzhou became more affordable as compared to Shanghai and Beijing.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In China market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into China sub-category menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
