Vegetable dishes is the leading food and beverage sub-category constituting the majority market share by the number of menu items offered in restaurants, followed by the meat mains – others and meal deals and combinations sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the vegetable dishes sub-category in China report, GlobalData analyses 271,649 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in China. According to the report, the vegetable dishes sub-category constituted a 61% share among all restaurant types in China. Buy the report here.
Vegetables was found to be the most-used ingredient in the vegetable dishes sub-category featuring in 28% of menu items, followed by starchy vegetables and potatoes and meat. Fungi & mushrooms and beans & pulses were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the vegetable dishes sub-category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the vegetable dishes sub-category in China is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within China foodservice market between 2023 and H1 2024. Food sub-categories in China witnessed price increase in their food offerings in the mentioned timeline. Out of these, beer, ale & cider sub-category saw highest price increase.
An in-depth analysis of vegetable dishes sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in vegetable dishes sub-category menu prices during 2022-2024 across the top five locations. As seen below, vegetable dishes sub-category menu items in Nanyang became more affordable as compared to Beijing and Nantong(China).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In China market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into China sub-category menu, buy the report here.
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