Vegetable, dairy & meat substitute dishes is one of the food category offered in restaurants, along with the pasta & pizza and salads & sides categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the vegetable, dairy & meat substitute dishes category in Croatia report, the vegetable, dairy & meat substitute dishes category constitutes a 19% share among all restaurant types in Croatia foodservice market. The report analyses 279 menu items from different foodservice outlets in Croatia and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Vegetables was found to be the most-used ingredient in the vegetable, dairy & meat substitute dishes category, featuring in 44% of menu items, followed by soy and salad vegetables. Herbs, spices & seasonings and starchy vegetables and potatoes were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the vegetable, dairy & meat substitute dishes category have dropped by 2%. As on-premises dining gains momentum following the COVID-19 pandemic, the vegetable, dairy & meat substitute dishes category in Croatia is expected to experience overall growth.
Different categories exhibited mixed price movements within Croatia foodservice market between 2023 and H1 2024. While most of the categories witnessed a price decrease, hot drinks category prices remained unchanged in the given timeline.
An in-depth analysis of the vegetable, dairy & meat substitute dishes category price trend by location reveals consumption trends of each region. The graph below represents the change in vegetable, dairy & meat substitute dishes category menu prices during 2022-2024 across the top five locations. As seen below, vegetable, dairy & meat substitute dishes category menu items in Zadar became more affordable as compared to Pula and Zagreb.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Croatia market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Croatia category menu, buy the report here.
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