Fruit is one of the food category offered in restaurants, along with the meat dishes and pasta & pizza categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the fruit category in Egypt report, the fruit category constitutes a 22% share among all restaurant types in Egypt foodservice market. The report analyses 599 menu items from different foodservice outlets in Egypt and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Fruit was found to be the most-used ingredient in the fruit category, featuring in 88% of menu items, followed by cream and syrup. Nuts & seeds and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the fruit category have dropped by 0.06%. As on-premises dining gains momentum following the COVID-19 pandemic, the fruit category in Egypt is expected to experience overall growth.
Different categories exhibited mixed price movements within Egypt foodservice market between 2022 and 2023. Of all the categories, the baked goods & morning goods category exhibited the highest price increase, while fruit experienced a maximum price decrease.
An in-depth analysis of the fruit category price trend by location reveals consumption trends of each region. The graph below represents the change in fruit category menu prices during 2021-2023 across the top five locations. As seen below, fruit category menu items in Asyut became more affordable as compared to San Stefano and Alexandria(Egypt).
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Egypt market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Egypt category menu, buy the report here.