American cuisine was one of the cuisine types within Full Service Restaurant (FSR) channels, along with Italian and Egyptian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of FSR in Egypt report, GlobalData analyses 26,456 menu items across FSR outlets and provides an overview of various foodservice channels in Egypt. According to GlobalData, FSR makes up 13% of all restaurant types in Egypt. Buy the report here.
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Chicken was found to be the most-used ingredient in FSR establishments, featuring in 17% of menu items, followed by cheese and fish & seafood. Vegetables and fruit were also significant ingredients. An analysis of menu categories reveals that meat dishes, fish & seafood dishes, salads & sides, soft drinks and pasta & pizza were most popular within the FSR format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Egypt FSR channel have risen by 0.01%. Considering all channels (including FSR) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the FSR segment in Egypt is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Egypt foodservice market between 2023 and H1 2024. Of all the restaurant types, venue exhibited highest price hike, while baker experienced a maximum price decrease.
An in-depth analysis of FSR price trends by location reveals consumption trends of each region. The graph below represents the change in FSR menu prices between 2023 and H1 2024 across the top five locations. As seen below, FSR menu items in Banha became more affordable as compared to Alexandria and Cairo.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Egyptian market, FSR operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Egypt FSR menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
