Sandwiches & wraps is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the soft drinks and pasta & pizza categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the sandwiches & wraps category in El Salvador report, the sandwiches & wraps category constitutes a 33% share among all restaurant types in El Salvador foodservice market. The report analyses 111 menu items from different foodservice outlets in El Salvador and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Cheese was found to be the most-used ingredient in the sandwiches & wraps category, featuring in 61% of menu items, followed by vegetables and pork. Salad vegetables and chicken were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the sandwiches & wraps category have risen by 0.03%. As on-premises dining gains momentum following the COVID-19 pandemic, the sandwiches & wraps category in El Salvador is expected to experience overall growth.
Different categories exhibited mixed price movements within El Salvador foodservice market between 2022 and 2023. Food categories in El Salvador witnessed price increase in their food offerings in the mentioned timeline. Out of these, fish & seafood dishes category saw highest price increase.
An in-depth analysis of the sandwiches & wraps category price trend by location reveals consumption trends of each region. The graph below represents the change in sandwiches & wraps category menu prices during 2021-2023 across the top five locations. As seen below, sandwiches & wraps category menu items in San Salvador became more affordable as compared to San Salvador and NULL.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In El Salvador market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into El Salvador category menu, buy the report here.