Meat dishes is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the pasta & pizza and soft drinks categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the meat dishes category in Finland report, the meat dishes category constitutes a 60% share among all restaurant types in Finland foodservice market. The report analyses 40,932 menu items from different foodservice outlets in Finland and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Chicken was found to be the most-used ingredient in the meat dishes category, featuring in 34% of menu items, followed by vegetables and meat. Cheese and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the meat dishes category have risen by 0.12%. As on-premises dining gains momentum following the COVID-19 pandemic, the meat dishes category in Finland is expected to experience overall growth.
Different categories exhibited mixed price movements within Finland foodservice market between 2022 and 2023. Food categories in Finland witnessed price increase in their food offerings in the mentioned timeline. Out of these, salads & sides category saw highest price increase.
An in-depth analysis of the meat dishes category price trend by location reveals consumption trends of each region. The graph below represents the change in meat dishes category menu prices during 2021-2023 across the top five locations. As seen below, meat dishes category menu items in Vantaa became more affordable as compared to Helsinki and Espoo.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Finland market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Finland category menu, buy the report here.