Sandwiches & wraps is one of the food category offered in restaurants, along with the meat dishes and pasta & pizza categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the sandwiches & wraps category in Finland report, the sandwiches & wraps category constitutes a 9% share among all restaurant types in Finland foodservice market. The report analyses 731 menu items from different foodservice outlets in Finland and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Vegetables was found to be the most-used ingredient in the sandwiches & wraps category, featuring in 46% of menu items, followed by salad vegetables and cheese. Chicken and grain were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the sandwiches & wraps category have dropped by 0.01%. As on-premises dining gains momentum following the COVID-19 pandemic, the sandwiches & wraps category in Finland is expected to experience overall growth.
Different categories exhibited mixed price movements within Finland foodservice market between 2022 and 2023. Of all the categories, the salads & sides category exhibited the highest price increase, while sandwiches & wraps experienced a maximum price decrease.
An in-depth analysis of the sandwiches & wraps category price trend by location reveals consumption trends of each region. The graph below represents the change in sandwiches & wraps category menu prices during 2021-2023 across the top five locations. As seen below, sandwiches & wraps category menu items in Vantaa became more affordable as compared to Helsinki and Espoo.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Finland market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Finland category menu, buy the report here.