Rice – main is one of the food and beverage sub-category offered in restaurants, along with the pizza and meat mains – others sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the rice – main sub-category in France report, GlobalData analyses 1,180 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in France. According to the report, the rice – main sub-category constituted a 2% share among all restaurant types in France. Buy the report here.
Rice was found to be the most-used ingredient in the rice – main sub-category featuring in 68% of menu items, followed by noodle and chicken. Fish & seafood and vegetables were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the rice – main sub-category have risen by 5%. As on-premises dining gains momentum following the COVID-19 pandemic, the rice – main sub-category in France is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within France foodservice market between 2022 and 2023. Food sub-categories in France witnessed price increase in their food offerings in the mentioned timeline. Out of these, meat substitute mains sub-category saw highest price increase.
An in-depth analysis of rice - main sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in rice - main sub-category menu prices during 2021-2023 across the top five locations. As seen below, rice - main sub-category menu items in Drancy became more affordable as compared to Noisy Le Grand and Aubervilliers.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In France market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into France sub-category menu, buy the report here.