Chicken nuggets is one of the food and beverage sub-category offered in restaurants, along with the pizza and meat mains – others sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the chicken nuggets sub-category in Germany report, GlobalData analyses 12,208 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Germany. According to the report, the chicken nuggets sub-category constituted a 21% share among all restaurant types in Germany. Buy the report here.
Chicken was found to be the most-used ingredient in the chicken nuggets sub-category featuring in 33% of menu items, followed by cheese and chilli pepper. Soy and grain were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the chicken nuggets sub-category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the chicken nuggets sub-category in Germany is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Germany foodservice market between 2023 and H1 2024. Food sub-categories in Germany witnessed price increase in their food offerings in the mentioned timeline. Out of these, frozen yogurt sub-category saw highest price increase.
An in-depth analysis of chicken nuggets sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in chicken nuggets sub-category menu prices during 2022-2024 across the top five locations. As seen below, chicken nuggets sub-category menu items in Berlin(Germany) became more affordable as compared to München and Hamburg(Germany).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Germany market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Germany sub-category menu, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.