American cuisine was one of the cuisine types within service station forecourt channels, according to GlobalData’s menu intelligence database. In its menu analysis of service station forecourt in Germany report, GlobalData analyses 900 menu items across service station forecourt outlets and provides an overview of various foodservice channels in Germany. According to GlobalData, service station forecourt makes up 0.057% of all restaurant types in Germany.

Fruit was found to be the most-used ingredient in service station forecourt establishments, featuring in 2% of menu items, followed by herbs, spices & seasonings and cheese. Wine and cream were also significant ingredients. An analysis of menu categories reveals that soft drinks, baked goods & morning goods, salads & sides, fruit and sandwiches & wraps were most popular within the service station forecourt format.

An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Germany service station forecourt channel have flat growth. Considering all channels (including service station forecourt) the average price change was 0.13%. As on-premises dining gains momentum following the COVID-19 pandemic, the service station forecourt segment in Germany is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.

Different restaurant types exhibited mixed price movements within Germany foodservice market between 2022 and H1 2023. Of all the restaurant types, bar exhibited highest price hike, while pub experienced a maximum price decrease.

An in-depth analysis of service station forecourt price trends by location reveals consumption trends of each region. The graph below represents the change in service station forecourt menu prices between 2022 and H1 2023 across the top five locations. As seen below, service station forecourt menu items in Berlin became more affordable as compared to Hamburg and Berlin.

While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the German market, service station forecourt operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Germany service station forecourt menu, buy the full report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article. 

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.