International cuisine was one of the cuisine types within coffee & tea shop channels, along with American cuisine, according to GlobalData’s menu intelligence database. In its menu analysis of coffee & tea shop in Ghana report, GlobalData analyses 501 menu items across coffee & tea shop outlets and provides an overview of various foodservice channels in Ghana. According to GlobalData, coffee & tea shop makes up 3% of all restaurant types in Ghana. Buy the report here.
Fruit was found to be the most-used ingredient in coffee & tea shop establishments, featuring in 21% of menu items, followed by hot drinks and confectionery. Cheese and chicken were also significant ingredients. An analysis of menu categories reveals that baked goods & morning goods, soft drinks, salads & sides, sandwiches & wraps and hot drinks were most popular within the coffee & tea shop format.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in Ghana coffee & tea shop channel have flat growth. Considering all channels (including coffee & tea shop) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the coffee & tea shop segment in Ghana is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Ghana foodservice market between 2022 and 2023. Of all the restaurant types, hotel & motel exhibited highest price hike, while supermarket & hypermarket experienced a price decrease.
An in-depth analysis of coffee & tea shop price trends by location reveals consumption trends of each region. The graph below represents the change in coffee & tea shop menu prices between 2022 and 2023 across the top five locations. As seen below, coffee & tea shop menu items in Accra became more affordable as compared to Accra and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Ghanaian market, coffee & tea shop operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Ghana coffee & tea shop menu, buy the full report here.