American cuisine was one of the cuisine types within pub & bar channels, along with Hungarian and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of pub & bar in Hungary report, GlobalData analyses 158 menu items across pub & bar outlets and provides an overview of various foodservice channels in Hungary. According to GlobalData, pub & bar makes up 0.189% of all restaurant types in Hungary.
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Cheese was found to be the most-used ingredient in pub & bar establishments, featuring in 27% of menu items, followed by vegetables and chicken. Salad Vegetables and beef were also significant ingredients. An analysis of menu categories reveals that burgers, soft drinks, meal deals and combinations, salads & sides and sandwiches & wraps were most popular within the pub & bar format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Hungary pub & bar channel have flat growth. Considering all channels (including pub & bar) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the pub & bar segment in Hungary is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Hungary foodservice market between 2022 and H1 2023. Of all the restaurant types, pub & bar exhibited highest price hike, while baker experienced a price decrease.
An in-depth analysis of pub & bar price trends by location reveals consumption trends of each region. The graph below represents the change in pub & bar menu prices between 2022 and H1 2023 across the top five locations. As seen below, pub & bar menu items in Debrecen became more affordable as compared to Debrecen and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Hungarian market, pub & bar operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Hungary pub & bar menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
