Fish & seafood burgers is one of the food and beverage sub-category offered in restaurants, along with the meat mains – others and meal deals and combinations sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the fish & seafood burgers sub-category in Indonesia report, GlobalData analyses 335 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Indonesia. According to the report, the fish & seafood burgers sub-category constituted a 4% share among all restaurant types in Indonesia. Buy the report here.

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Fish & seafood was found to be the most-used ingredient in the fish & seafood burgers sub-category featuring in 99% of menu items, followed by cheese and vegetables. Pickles and beef were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the fish & seafood burgers sub-category have risen by 167%. As on-premises dining gains momentum following the COVID-19 pandemic, the fish & seafood burgers sub-category in Indonesia is expected to experience overall growth.

Different sub-categories exhibited mixed price movements within Indonesia foodservice market between 2022 and 2023. Food sub-categories in Indonesia witnessed price increase in their food offerings in the mentioned timeline. Out of these, wines sub-category saw highest price increase.

An in-depth analysis of fish & seafood burgers sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in fish & seafood burgers sub-category menu prices during 2021-2023 across the top five locations. As seen below, fish & seafood burgers sub-category menu items in Kota Jakarta Selatan became more affordable as compared to Kota Tangerang Selatan and Kota Jakarta Pusat.

While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Indonesia market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Indonesia sub-category menu, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.