Fruit is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the salads & sides and meat dishes categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the fruit category in Indonesia report, the fruit category constitutes a 34% share among all restaurant types in Indonesia foodservice market. The report analyses 13,274 menu items from different foodservice outlets in Indonesia and provides an overview of the food categories available across its foodservice channel. Buy the report here.

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Fruit was found to be the most-used ingredient in the fruit category, featuring in 76% of menu items, followed by confectionery and milk. Nuts & seeds and cheese were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the fruit category have dropped by 629102%. As on-premises dining gains momentum following the COVID-19 pandemic, the fruit category in Indonesia is expected to experience overall growth.

Different categories exhibited mixed price movements within Indonesia foodservice market between 2022 and 2023. Food categories in Indonesia witnessed price decrease in their food offerings in the mentioned timeline. Out of these, baked goods & morning goods category saw highest price decline.

An in-depth analysis of the fruit category price trend by location reveals consumption trends of each region. The graph below represents the change in fruit category menu prices during 2021-2023 across the top five locations. As seen below, fruit category menu items in Mumbai became more affordable as compared to jakarta and Surabaya.

While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Indonesia market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Indonesia category menu, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.