Spring rolls is one of the food and beverage sub-category offered in restaurants, along with the meat mains – others and meal deals and combinations sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the spring rolls sub-category in Indonesia report, GlobalData analyses 798 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Indonesia. According to the report, the spring rolls sub-category constituted a 5% share among all restaurant types in Indonesia. Buy the report here.
Egg was found to be the most-used ingredient in the spring rolls sub-category featuring in 15% of menu items, followed by fish & seafood and chicken. Vegetables and soy were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the spring rolls sub-category have dropped by 5.57707e+006%. As on-premises dining gains momentum following the COVID-19 pandemic, the spring rolls sub-category in Indonesia is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Indonesia foodservice market between 2022 and 2023. Of all the sub-categories, the wines sub-category exhibited the highest price increase, while spring rolls experienced a maximum price decrease.
An in-depth analysis of spring rolls sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in spring rolls sub-category menu prices during 2021-2023 across the top five locations. As seen below, spring rolls sub-category menu items in Cidadap became more affordable as compared to jakarta and Jawa Barat.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Indonesia market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Indonesia sub-category menu, buy the report here.