Wings is one of the food and beverage sub-category offered in restaurants, along with the meat mains – others and meal deals and combinations sub-categories, according to GlobalData’s menu intelligence database. In its menu analysis of the wings sub-category in Indonesia report, GlobalData analyses 280 menu items from different foodservice outlets and provides an overview of the food categories available across the foodservice channel in Indonesia. According to the report, the wings sub-category constituted a 1% share among all restaurant types in Indonesia. Buy the report here.
Chicken was found to be the most-used ingredient in the wings sub-category featuring in 35% of menu items, followed by honey and cheese. Herbs, spices & seasonings and noodle were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the wings sub-category have dropped by 3.18148e+006%. As on-premises dining gains momentum following the COVID-19 pandemic, the wings sub-category in Indonesia is expected to experience overall growth.
Different sub-categories exhibited mixed price movements within Indonesia foodservice market between 2022 and 2023. Of all the sub-categories, the wines sub-category exhibited the highest price increase, while wings experienced a maximum price decrease.
An in-depth analysis of wings sub-category price trend by location reveals consumption trends of each region. The graph below represents the change in wings sub-category menu prices during 2021-2023 across the top five locations. As seen below, wings sub-category menu items in Badung became more affordable as compared to jakarta and Bandung.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In Indonesia market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Indonesia sub-category menu, buy the report here.