The consumer industry continues to be a hotbed of innovation, with activity driven by convenience, environmental sustainability, aesthetics, and the growing importance of food safety and transparency, personalised nutrition, and digital food management technologies. In the last three years alone, there have been over 450,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Innovation in Consumer: Encapsulated protein additives.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
40+ innovations will shape the consumer industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the consumer industry using innovation intensity models built on over 110,000 patents, there are 40+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, hydrogel dressings, dextrin-based compositions, and safety injection needles are disruptive technologies that are in the early stages of application and should be tracked closely. Edible protein hydrolysis, muscle regeneration supplements, and ligament strengthening feed are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are glycine max variants and anabolic muscle supplements, which are now well established in the industry.
Innovation S-curve for the consumer industry
Encapsulated protein additives is a key innovation area in consumer
An emulsion is formed by mixing two liquid phases (water and oil) mixed through a strong mechanical action that disperses one liquid phase in the other. Food emulsions are classified into water-in-oil (W/O) types such as butter, margarine, or low-calorie spreads, and oil-in-water (O/W) types such as milk and cream.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 10+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of encapsulated protein additives.
Key players in encapsulated protein additives– a disruptive innovation in the consumer industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to encapsulated protein additives
|Company||Total patents (2010 - 2021)||Premium intelligence on the world's largest companies|
|Royal DSM||44||Unlock company profile|
|Anabio Technologies||35||Unlock company profile|
|PepsiCo||23||Unlock company profile|
|Ocean Nutrition Canada||19||Unlock company profile|
|Spanish National Research Council||14||Unlock company profile|
|Commonwealth Scientific and Industrial Research Organisation||13||Unlock company profile|
|Advanced BioNutrition||12||Unlock company profile|
|Washington H Soul Pattinson and||10||Unlock company profile|
|Mondelez International||9||Unlock company profile|
|Colarome||7||Unlock company profile|
|CKD Bio||6||Unlock company profile|
|Progel||6||Unlock company profile|
|KB Biomed||5||Unlock company profile|
Source: GlobalData Patent Analytics
In terms of application diversity, Progel leads the pack, with Colarome and PepsiCo in the second and third positions, respectively. By means of geographic reach, PepsiCo holds the top position, followed by Commonwealth Scientific and Industrial Research Organisation and Ocean Nutrition Canada.
Encapsulated protein additives will become more common in the food industry as many industry players will seek to maximise the intended benefits of additives in foods and bioactive components delivered through foods.
To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.