Italian cuisine was one of the cuisine types in Japan, along with Japanese and American cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Italian cuisine in Japan report, GlobalData analyses 261,105 menu items in Japan and provides an overview of the cuisines available across the foodservice channel in Japan. According to the report, Italian cuisine makes up 8% of all restaurant types in Japan. Buy the report here.

Smarter leaders trust GlobalData

Report-cover

Data Insights Menu analysis of Italian cuisine in Japan

Buy the Report

Data Insights

The gold standard of business intelligence.

Find out more

Fish & seafood was found to be the most-used ingredient in Italian cuisine featuring in 9% of menu items, followed by vegetables and fruit. Pork and cheese were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the Italian cuisine have dropped by 65%. As on-premises dining gains momentum following the COVID-19 pandemic, the Italian cuisine in Japan is expected to experience overall growth.

Different cuisines exhibited mixed price movements within Japan foodservice market between 2022 and 2023. Of all the cuisines, Indian cuisine exhibited highest price increase, while Japanese cuisine experienced a maximum price decrease.

An in-depth analysis of Italian cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Italian cuisine menu prices during 2021-2023 across the top five locations. As seen below, Italian cuisine menu items in Chiba became more affordable as compared to Saitama and Tokyo.

While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Japanese market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Japan cuisine menu, buy the report here.

Data Insights

From

The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.