Italian cuisine was the popular cuisine type in Sweden, constituting majority share by the number of restaurants, followed by American and Japanese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Italian cuisine in Sweden report, GlobalData analyses 213,424 menu items in Sweden and provides an overview of the cuisines available across the foodservice channel in Sweden. According to the report, Italian cuisine makes up 36% of all restaurant types in Sweden. Buy the report here.
Vegetables was found to be the most-used ingredient in Italian cuisine featuring in 46% of menu items, followed by cheese and pork. Salad vegetables and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Italian cuisine have risen by 4%. As on-premises dining gains momentum following the COVID-19 pandemic, the Italian cuisine in Sweden is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Sweden foodservice market between 2023 and H1 2024. Of all the cuisines, Japanese cuisine exhibited highest price increase, while American cuisine experienced a maximum price decrease.
An in-depth analysis of Italian cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Italian cuisine menu prices during 2022-2024 across the top five locations. As seen below, Italian cuisine menu items in Malmö became more affordable as compared to Stockholm(Sweden) and Norrköping.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Swedish market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Sweden cuisine menu, buy the report here.
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