Italian cuisine was the popular cuisine type in the Ukraine, constituting majority share by the number of restaurants, followed by American and Japanese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Italian cuisine in the Ukraine report, GlobalData analyses 9,744 menu items in the Ukraine and provides an overview of the cuisines available across the foodservice channel in the Ukraine. According to the report, Italian cuisine makes up 35% of all restaurant types in the Ukraine. Buy the report here.

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Data Insights Menu analysis of Italian cuisine in Ukraine

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Cheese was found to be the most-used ingredient in Italian cuisine featuring in 33% of menu items, followed by fish & seafood and vegetables. Salad vegetables and herbs, spices & seasonings were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the Italian cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Italian cuisine in the Ukraine is expected to experience overall growth.

Different cuisines exhibited mixed price movements within the Ukraine foodservice market between 2022 and 2023. Of all the cuisines, American cuisine exhibited highest price increase, while Middle Eastern cuisine experienced a maximum price decrease.

An in-depth analysis of Italian cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Italian cuisine menu prices during 2021-2023 across the top five locations. As seen below, Italian cuisine menu items in zaporizhia became more affordable as compared to kyiv and lviv.

While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Ukrainian market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into the Ukraine cuisine menu, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.