Italian cuisine was one of the cuisine types in the US, along with American and Chinese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Italian cuisine in the US report, GlobalData analyses 6 million menu items in the US and provides an overview of the cuisines available across the foodservice channel in the US. According to the report, Italian cuisine makes up 22% of all restaurant types in the US. Buy the report here.
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Cheese was found to be the most-used ingredient in Italian cuisine featuring in 24% of menu items, followed by chicken and vegetables. Pork and herbs, spices & seasonings were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Italian cuisine have risen by 0.5%. As on-premises dining gains momentum following the COVID-19 pandemic, the Italian cuisine in the US is expected to experience overall growth.
Different cuisines exhibited mixed price movements within the US foodservice market between 2023 and H1 2024. Of all the cuisines, American cuisine exhibited highest price increase, while Chinese cuisine experienced a maximum price decrease.
An in-depth analysis of Italian cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Italian cuisine menu prices during 2022-2024 across the top five locations. As seen below, Italian cuisine menu items in Brooklyn(USA-NY) became more affordable as compared to Chicago and San Francisco(USA).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the US market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into the US cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
