Pasta & pizza is the leading food category constituting the majority of market share by the number of menu items offered in restaurants, followed by the alcoholic drinks and soft drinks categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the pasta & pizza category in Italy report, the pasta & pizza category constitutes a 59% share among all restaurant types in Italy foodservice market. The report analyses 157,175 menu items from different foodservice outlets in Italy and provides an overview of the food categories available across its foodservice channel. Buy the report here.
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Cheese was found to be the most-used ingredient in the pasta & pizza category, featuring in 81% of menu items, followed by vegetables and pork. Herbs, spices & seasonings and fish & seafood were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the pasta & pizza category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the pasta & pizza category in Italy is expected to experience overall growth.
Different categories exhibited mixed price movements within Italy foodservice market between 2023 and H1 2024. Food categories in Italy witnessed price increase in their food offerings in the mentioned timeline. Out of these, meal deals and combinations category saw highest price increase.
An in-depth analysis of the pasta & pizza category price trend by location reveals consumption trends of each region. The graph below represents the change in pasta & pizza category menu prices during 2022-2024 across the top five locations. As seen below, pasta & pizza category menu items in ciampino became more affordable as compared to Milano and Roma(Italy).
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Italy market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Italy category menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
