International cuisine was one of the cuisine types within baker channels, along with American and French cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of baker in Japan report, GlobalData analyses 60,728 menu items across baker outlets and provides an overview of various foodservice channels in Japan. According to GlobalData, baker makes up 2% of all restaurant types in Japan. Buy the report here.
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Fruit was found to be the most-used ingredient in baker establishments, featuring in 16% of menu items, followed by confectionery and hot drinks. Bread Products and cream were also significant ingredients. An analysis of menu categories reveals that baked goods & morning goods, salads & sides, hot drinks, meat dishes and soft drinks were most popular within the baker format.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in Japan baker channel have dropped by 0.01%. Considering all channels (including baker) the average price change was -1.55062e+007%. As on-premises dining gains momentum following the COVID-19 pandemic, the baker segment in Japan is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Japan foodservice market between 2022 and 2023. Of all the restaurant types, coffee & tea shop exhibited highest price hike, while FSR experienced a maximum price decrease.
An in-depth analysis of baker price trends by location reveals consumption trends of each region. The graph below represents the change in baker menu prices between 2022 and 2023 across the top five locations. As seen below, baker menu items in Himeji city became more affordable as compared to Shibuya Ward and Meguro.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Japanese market, baker operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Japan baker menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
