Japanese cuisine was the leading cuisine types within Quick Service Restaurant & Fast Food (QSR) channels, along with American and Chinese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of QSR in Japan report, GlobalData analyses 2 million menu items across QSR outlets and provides an overview of various foodservice channels in Japan. According to GlobalData, QSR makes up 52% of all restaurant types in Japan. Buy the report here.
Noodle was found to be the most-used ingredient in QSR establishments, featuring in 14% of menu items, followed by rice and beef. Fruit and pork were also significant ingredients. An analysis of menu categories reveals that meal deals and combinations, soft drinks, meat dishes, salads & sides and hot drinks were most popular within the QSR format.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in Japan QSR channel have dropped by 0.01%. Considering all channels (including QSR) the average price change was -1.55062e+007%. As on-premises dining gains momentum following the COVID-19 pandemic, the QSR segment in Japan is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Japan foodservice market between 2022 and 2023. Of all the restaurant types, coffee & tea shop exhibited highest price hike, while FSR experienced a maximum price decrease.
An in-depth analysis of QSR price trends by location reveals consumption trends of each region. The graph below represents the change in QSR menu prices between 2022 and 2023 across the top five locations. As seen below, QSR menu items in Utsunomiya became more affordable as compared to Tokyo and Osaka.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Japanese market, QSR operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Japan QSR menu, buy the full report here.