Japanese cuisine was one of the cuisine types in Vietnam, along with Vietnamese and International cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Japanese cuisine in Vietnam report, GlobalData analyses 24,431 menu items in Vietnam and provides an overview of the cuisines available across the foodservice channel in Vietnam. According to the report, Japanese cuisine makes up 6% of all restaurant types in Vietnam. Buy the report here.
Fish & seafood was found to be the most-used ingredient in Japanese cuisine featuring in 36% of menu items, followed by noodle and rice. Vegetables and chicken were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Japanese cuisine have dropped by 46%. As on-premises dining gains momentum following the COVID-19 pandemic, the Japanese cuisine in Vietnam is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Vietnam foodservice market between 2023 and H1 2024. Of all the cuisines, Vietnamese cuisine exhibited highest price increase, while Japanese cuisine experienced a maximum price decrease.
An in-depth analysis of Japanese cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Japanese cuisine menu prices during 2022-2024 across the top five locations. As seen below, Japanese cuisine menu items in Da Nang became more affordable as compared to Versatile and Hanoi.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Vietnamese market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Vietnam cuisine menu, buy the report here.
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