Italian cuisine was one of the cuisine types within venue channels, according to GlobalData’s menu intelligence database. In its menu analysis of venue in Jordan report, GlobalData analyses 23 menu items across venue outlets and provides an overview of various foodservice channels in Jordan. According to GlobalData, venue makes up 0.11% of all restaurant types in Jordan. Buy the report here.
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Cheese was found to be the most-used ingredient in venue establishments, featuring in 83% of menu items, followed by vegetables and herbs, spices & seasonings. Fruit and pasta were also significant ingredients. An analysis of menu categories reveals that were most popular within the venue format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Jordan venue channel have flat growth. Considering all channels (including venue) the average price change was 0.03%. As on-premises dining gains momentum following the COVID-19 pandemic, the venue segment in Jordan is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Jordan foodservice market between 2023 and H1 2024. Of all the restaurant types, bar exhibited highest price hike, while ice cream parlour experienced a maximum price decrease.
An in-depth analysis of venue price trends by location reveals consumption trends of each region. The graph below represents the change in venue menu prices between 2023 and H1 2024 across the top five locations. As seen below, venue menu items in Amman became more affordable as compared to Amman and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Jordanian market, venue operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Jordan venue menu, buy the full report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
