American cuisine was the leading cuisine types within Full Service Restaurant (FSR) channels, along with European and Japanese cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of FSR in Kazakhstan report, GlobalData analyses 1,939 menu items across FSR outlets and provides an overview of various foodservice channels in Kazakhstan. According to GlobalData, FSR makes up 35% of all restaurant types in Kazakhstan. Buy the report here.
Cheese was found to be the most-used ingredient in FSR establishments, featuring in 19% of menu items, followed by fish & seafood and vegetables. Fruit and beef were also significant ingredients. An analysis of menu categories reveals that salads & sides, pasta & pizza, meal deals and combinations, soups and soft drinks were most popular within the FSR format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Kazakhstan FSR channel have flat growth. Considering all channels (including FSR) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the FSR segment in Kazakhstan is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Kazakhstan foodservice market between 2023 and H1 2024. Of all the restaurant types, hotel & motel exhibited highest price hike, while QSR experienced a price decrease.
An in-depth analysis of FSR price trends by location reveals consumption trends of each region. The graph below represents the change in FSR menu prices between 2023 and H1 2024 across the top five locations. As seen below, FSR menu items in became more affordable as compared to and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Kazakhstani market, FSR operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Kazakhstan FSR menu, buy the full report here.
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