American cuisine was one of the cuisine types within hotel & motel channels, along with European cuisine, according to GlobalData’s menu intelligence database. In its menu analysis of hotel & motel in Kazakhstan report, GlobalData analyses 77 menu items across hotel & motel outlets and provides an overview of various foodservice channels in Kazakhstan. According to GlobalData, hotel & motel makes up 1% of all restaurant types in Kazakhstan. Buy the report here.
Cheese was found to be the most-used ingredient in hotel & motel establishments, featuring in 31% of menu items, followed by vegetables and fruit. Herbs, Spices & Seasonings and chicken were also significant ingredients. An analysis of menu categories reveals that salads & sides, soft drinks, pasta & pizza, soups and sharing platters & tapas were most popular within the hotel & motel format.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in Kazakhstan hotel & motel channel have flat growth. Considering all channels (including hotel & motel) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the hotel & motel segment in Kazakhstan is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Kazakhstan foodservice market between 2023 and H1 2024. Of all the restaurant types, hotel & motel exhibited highest price hike, while QSR experienced a price decrease.
An in-depth analysis of hotel & motel price trends by location reveals consumption trends of each region. The graph below represents the change in hotel & motel menu prices between 2023 and H1 2024 across the top five locations. As seen below, hotel & motel menu items in became more affordable as compared to and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Kazakhstani market, hotel & motel operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Kazakhstan hotel & motel menu, buy the full report here.
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