Italian cuisine was the leading cuisine types within Quick Service Restaurant & Fast Food (QSR) channels, along with American and European cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of QSR in Kazakhstan report, GlobalData analyses 3,064 menu items across QSR outlets and provides an overview of various foodservice channels in Kazakhstan. According to GlobalData, QSR makes up 59% of all restaurant types in Kazakhstan. Buy the report here.
Cheese was found to be the most-used ingredient in QSR establishments, featuring in 28% of menu items, followed by vegetables and herbs, spices & seasonings. Beef and chicken were also significant ingredients. An analysis of menu categories reveals that salads & sides, pasta & pizza, soups, soft drinks and burgers were most popular within the QSR format.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in Kazakhstan QSR channel have flat growth. Considering all channels (including QSR) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the QSR segment in Kazakhstan is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Kazakhstan foodservice market between 2022 and 2023. Of all the restaurant types, hotel & motel exhibited highest price hike, while QSR experienced a price decrease.
An in-depth analysis of QSR price trends by location reveals consumption trends of each region. The graph below represents the change in QSR menu prices between 2022 and 2023 across the top five locations. As seen below, QSR menu items in became more affordable as compared to and .
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Kazakhstani market, QSR operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Kazakhstan QSR menu, buy the full report here.
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