Soups is one of the food category offered in restaurants, along with the soft drinks and salads & sides categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the soups category in Kuwait report, the soups category constitutes a 22% share among all restaurant types in Kuwait foodservice market. The report analyses 2,369 menu items from different foodservice outlets in Kuwait and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Soup was found to be the most-used ingredient in the soups category, featuring in 92% of menu items, followed by vegetables and chicken. Fungi & mushrooms and beans & pulses were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the soups category have risen by 0.02%. As on-premises dining gains momentum following the COVID-19 pandemic, the soups category in Kuwait is expected to experience overall growth.
Different categories exhibited mixed price movements within Kuwait foodservice market between 2023 and H1 2024. Food categories in Kuwait witnessed price increase in their food offerings in the mentioned timeline. Out of these, baked goods & morning goods category saw highest price increase.
An in-depth analysis of the soups category price trend by location reveals consumption trends of each region. The graph below represents the change in soups category menu prices during 2022-2024 across the top five locations. As seen below, soups category menu items in Ahmadi became more affordable as compared to Hawally and Kuwait City (Capital).
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Kuwait market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Kuwait category menu, buy the report here.
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