Fish & seafood dishes is one of the food category offered in restaurants, along with the meat dishes and salads & sides categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the fish & seafood dishes category in Malaysia report, the fish & seafood dishes category constitutes a 1% share among all restaurant types in Malaysia foodservice market. The report analyses 3,952 menu items from different foodservice outlets in Malaysia and provides an overview of the food categories available across its foodservice channel. Buy the report here.

Smarter leaders trust GlobalData

Fish & seafood was found to be the most-used ingredient in the fish & seafood dishes category, featuring in 68% of menu items, followed by salad vegetables and cheese. Vegetables and chicken were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the fish & seafood dishes category remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the fish & seafood dishes category in Malaysia is expected to experience overall growth.

Different categories exhibited mixed price movements within Malaysia foodservice market between 2022 and 2023. Food categories in Malaysia witnessed price increase in their food offerings in the mentioned timeline. Out of these, burgers category saw highest price increase.

An in-depth analysis of the fish & seafood dishes category price trend by location reveals consumption trends of each region. The graph below represents the change in fish & seafood dishes category menu prices during 2021-2023 across the top five locations. As seen below, fish & seafood dishes category menu items in Sunway Subang Jaya Puchong became more affordable as compared to Kuala Lumpur and Petaling Jaya.

While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Malaysia market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into Malaysia category menu, buy the report here.

Data Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.