Mexican cuisine was the popular cuisine type in Mexico, constituting majority share by the number of restaurants, followed by American and International cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Mexican cuisine in Mexico report, GlobalData analyses 256,372 menu items in Mexico and provides an overview of the cuisines available across the foodservice channel in Mexico. According to the report, Mexican cuisine makes up 34% of all restaurant types in Mexico. Buy the report here.
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Cheese was found to be the most-used ingredient in Mexican cuisine featuring in 16% of menu items, followed by vegetables and fruit. Salad vegetables and chicken were also significant ingredients.
An analysis of the annual price change between 2023 and H1 2024 indicates that the average menu prices in the Mexican cuisine have risen by 4%. As on-premises dining gains momentum following the COVID-19 pandemic, the Mexican cuisine in Mexico is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Mexico foodservice market between 2023 and H1 2024. Of all the cuisines, Mediterranean cuisine exhibited highest price increase, while Spanish cuisine experienced a maximum price decrease.
An in-depth analysis of Mexican cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Mexican cuisine menu prices during 2022-2024 across the top five locations. As seen below, Mexican cuisine menu items in Guadalajara(Mexico) became more affordable as compared to Monterrey and Merida(Mexico).
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Mexican market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Mexico cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
